Sweatshirt addict
Artysm is a french brand of "arty streetwear".
the project is named TOC (compulsive obessive trouble)
" today, as the "fashion industry" is dressing up the masses, we want to dress up the person, someone, a friend..who will recognize himself through our clothes"
Each sweatshirt has a name :
- Valentin never goes out without his hood
- Anto has a fragile neck, he always need a scarf
- Loic rolls up his sleeves but doesn't like short sleeves
- Nico is a kleptomaniac, he needs huge pockets
The basic sweatshirt is mutating to fit their obsessions.
Since there's a real buzz around streetwear/sportswear and sweatshirts in fashion, this just the right time to talk about TOC !
to know more : http://www.artysm.com,
to buy : http://le-bouclard.com/catalog/index.php?cPath=21_23&sort=5a&page=2,
Posted by peclers | 26 October 2007 11:48:56
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